Fortunately I live in an urban area that borders on the suburban so I have tons of access to healthy, natural foods. However, many are not so lucky. As an example, when I go to visit my father who lives in a more rural area, it’s much more challenging to find vegan/vegetarian meat alternatives or healhty organic foods at the grocery store. Even in my daily life, while I do have access to Wegman’s and Whole Foods, they are considerably more expensive than my local Safeway, so I have to be far more selective with my food purchases than I would like. Luckily, Safeway wants your business and is looking to appease those of us who want healthy, natural foods, but don’t want to spend our whole paycheck. They have several brands including their own store label “O” which focuses on organic food products. These have been available for many years, but now Safeway appears to be adding a new natural foods brand called “Open Nature“. According to the website, “Open Nature” is “Food thoughtfully prepared and shared with care“. I love, love, love this concept. So many times I have wanted to be able to pick up a quick, inexpensive meal to go for my family and have left with just a salad or veggies to grill. Even more often when we’ve had friends over for a cookout, party or pot-luck I’ve been saddled with making a tough choice between buying inexpensive foods that run against my moral grain (I’m strictly opposed to factory farming and the heavy handed use of unhealthy preservatives, sweeteners and far too much fat in most prepared foods). While I may not choose to eat meat myself, I can still purchase and make good food for my friends and family and now I have even more options. The new Open Nature product line boasts that it is minimally processed, with no artificial ingredients and it’s 100% natural. How exciting! Read about the new products, including natural meat and poulty products, their plans to expand to other product offerings like bread, pasta, yogurt and more. Finally, you can read more about why Safeway is moving to natural ingredients and humanely raised animals.
From the website FAQ:
What is OPEN NATURE™ Beef?
Under the OPEN NATURE™ brand, you will find premium quality beef that is graded USDA Choice. Additional product claims include:
- 100% Natural
- 100% Angus Cattle
- Raised without Antibiotics
- No Added Hormones
- All-Vegetarian Fed
- Guaranteed Tender
- Product of U.S.A.
- Certified Humane
What are the benefits of barnraised hogs?
The key benefits are animal health and meat quality. Because they are raised in a barn, the animals are not exposed to the extreme temperatures of the Midwest. It also allows our farmers to monitor their diet. Our hogs eat a controlled, 100% vegetarian diet and drink clean water that hasn’t been exposed to pesticides and herbicides. A healthy animal is a happy animal, and provides the best product quality for you and your family.
What types of feed are chickens fed and what is a vegetable diet?
We strongly believe that the flavor of the chickens comes from the feed that they eat. Our feed is made from high quality, nutritionally balanced ingredients. It is composed of approximately 70% corn and corn gluten meal and 15-18% soybean meal, with the balance of the diet made up of salt, vitamins, and minerals. The diet is called a vegetable diet because the protein and energy sources, corn and soybean meal, are all vegetable in origin. NO animal by-products or animal fat are used in the chicken feed.
While, personally I would rather everyone eat less meat so that we can raise cage-free, free range, healthy animals everywhere, I feel like this is still a step in the right direction. While I may choose not to eat meat for personal reason, I have many friends and family members who still enjoy a good meatatarian cookout and this will help me feed them responsibly. Thanks to Safeway for continuing to offer new varieties of healthier foods.
































