Kickstarter first entered my vocabulary about two years ago when an acquaintance at a birthday party was telling me about her latest project and how she intended to fund it. Kickstarter is a website where entrepreneurs and artists list details about a project plan and investors have the opportunity to fund it. Everyone can pledge to get an innovative new product or a creative arts project on its feet. You can start your own project or search for new and creative ideas that inventors are hoping to launch. Kickstarter states on it’s website:
Kickstarter is the largest funding platform for creative projects in the world. Every week, tens of thousands of amazing people pledge millions of dollars to projects from the worlds of music, film, art, technology, design, food, publishing and other creative fields.
It’s a great concept and it’s truly amazing to scan through the creative vision of so many talented, pragmatic and smart people. It really helps highlight what the world is thinking, planning and developing for the new, next thing. The interesting twist is that you must post your budget, then a countdown begins. You have a limited period of time in which to capture the attention and wallets of benefactors. If you don’t reach your funding goal then no money exchanges hands and the project is canceled.
- Why is Kickstarter funding all-or-nothing?
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On Kickstarter, a project must reach its funding goal before time runs out or no money changes hands. Why? It protects everyone involved. This way, no one is expected to develop a project with an insufficient budget, which sucks. Remember you set your own funding goal, so aim to raise the minimum amount you’ll need to create your vision. Projects can always raise more than their goal, and often do.
In addition, the developers often offer bonuses of everything from promotional materials like free tshirts or the product itself signed by the inventor or other enticements to those who are willing to support their dreams.
I particularly love that you can search by region to help support local artists and artisans. You can also search by project type (fashion, music, theater, etc) or even recommended, popular or recently launched. It gives consumers the power to vote with their wallets before a project even gets off the ground and that seems like a very good idea indeed. I’ll be searching and pledging my support to great designers who focus on recycled goods because that’s where my passion lies. Who or what will you find to kickstart? Leave your thoughts in the comments below including links to any really cool projects that you’d like to recommend.






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